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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

一 |     (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。

二 |     吉姆·库宁斯（Jim Cummings），维尼熊及多位迪士尼标志性动画角色的配音演员，对今年未能入选 D23 迪士尼传奇名人堂（Disney’s Hall of Legends）感到不满。迪士尼传奇名人堂旨在表彰多年来为工作室众多项目做出重大贡献的优秀演员、动画师、高管及其他人才。每两年，在加利福尼亚州阿纳海姆举行的迪士尼大型粉丝盛会 D23 上，都会举行盛大的仪式，将一批知名人士列入传奇名人堂。今年共有 11 人入选。名单包括安妮·海瑟薇（Anne Hathaway）、“巨石”强森（The Rock）、林-曼努尔·米兰达（Lin-Manuel Miranda）和乔纳斯兄弟（Jonas Brothers），以及前迪士尼首席执行官鲍勃·艾格（Bob Iger）和资深动画师埃里克·古德伯格（Eric Goldberg）。名单中缺少的一个名字是吉姆·库宁斯。他是一位著名的配音演员和歌手，在电影、电视剧甚至环境内容中拥有超过 1545 个录制角色。

三 | 你最熟悉的可能是他作为维尼熊、跳跳虎和皮特的官方配音，他从 80 年代末和 90 年代初就开始扮演这些角色。在 Instagram 上，库宁斯转发了粉丝的言论，这些言论点名批评迪士尼没有将他列入传奇名人堂，反而选择了加入品牌时间远不如他的新面孔。

四 | “巨石强森、鲍勃·艾格、乔纳斯兄弟和林-曼努尔·米兰达比吉姆·库宁斯先入选，这对我来说仍然不可思议……拜托，迪士尼，”一位粉丝写道。“开玩笑吗？他们还是没有把有史以来最伟大的迪士尼传奇人物之一列入名单，那就是吉姆·库宁斯，他是标志性的维尼熊、跳跳虎、皮特、狡猾飞天德、萤火虫雷等等角色的配音。这简直令人难以置信，”库宁斯分享的另一篇帖子中这样写道。

五 | 他还发布了一段自己在阿纳海姆会展中心漫步的视频，配乐是披头士乐队的《寂静之声》（The Sound of Silence），歌词中写道：“你好，黑暗，我的老朋友，我又来找你谈心了。”“吉姆·库宁斯在 D23。1500 多个角色。几代人的声音。无可奉告，”他在帖子的标题中写道。显然，库宁斯对未能入选今年的传奇名人堂感到非常不满，他的粉丝们似乎也有同感。“迪士尼这次搞砸了。我们都知道你是迪士尼的传奇。请知道我们爱你，你是最棒的，”一位网友在 Instagram 上写道。“说实话，吉姆·库宁斯不是官方认定的迪士尼传奇，这让整件事看起来有点像场闹剧，”另一位评论道。尽管库宁斯的遭遇令人遗憾，但今年的 D23 还是有很多让粉丝兴奋的内容。在周五晚上的展示会上，Kingdom Hearts IV、《冰雪奇缘 3》以及漫威《X战警》的卡司阵容首次亮相，此外还有许多其他激动人心的发布。

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